Built for coaches whose people already follow the method.
The niches it fits, what the model gives an audience your size, and the creators we would turn away.
If people already follow your method, it fits.
The app runs on your programmes and rules, so the niche matters less than whether you have a way of coaching people already copy.
Strength and powerlifting
Percentage-based blocks, top sets and back-offs, adjusted from what they actually lifted.
Physique and bodybuilding
Hypertrophy splits, volume that moves with recovery, and nutrition that follows the phase.
Fat loss and recomposition
Targets that move with training load, built around food they already eat.
Home and minimal equipment
Sessions written for a band, a pair of dumbbells or a chair, and swapped when that changes.
Hybrid and conditioning
Running and lifting in the same week, balanced so one does not wreck the other.
Mobility and yoga
Short daily flows and longer sessions, with a streak that keeps people coming back.
Pick your niche. See your app.
Type your brand and choose what you coach. This is roughly what a member opens on a training day.
What the model gives an audience your size.
From the same assumptions as the calculator: 0.1% to 0.5% of followers subscribe, at a blended $65 a month. The top of each range is the strong case. Halve it, then halve it again, and decide whether it is still worth your time.
Below about 25,000 followers the numbers are small, and we will say so on the call. Run your own numbers.
We would rather say no early.
A revenue share only works when both sides earn. These are the cases where it usually does not.
Very small audiences
Under about 25,000 followers, a subscription rarely pays for the time it takes. Build the audience first.
No method yet
If you mostly repost other people’s workouts, there is nothing for the coach to learn from.
People who want to own the code
If you want your own engineers and your own servers, an agency build is the better fit.
Clinical programmes
Rehab, medical and clinical coaching need oversight an app should not pretend to give.