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What members pay, and what it costs you.

Four member tiers, three ways to get an app built, and the questions creators ask before they sign.

What your members pay. You still pay nothing.

Four tiers and an entry offer, priced so the middle one is the obvious choice. Every figure here is what a member is charged. Your side of the arrangement stays at zero.

Essential
$49
per month

The monthly plan, rewritten every week against what they actually logged. Community and the recipe library.

Pro
$79
per month

Everything in Essential, plus the coach chat in your voice, photo meal logging and video form checks.

The anchor · where most members land
Elite
$109
per month

Everything in Pro, and the plan reads their watch for sleep, resting heart rate and recovery before it prescribes.

Inner Circle
$199+
per month

A monthly small-group call with you, and async access to you between them.

Fifty seats · application only
Before any of it, the Blueprint, $29–39 once. A four-week starter programme, and the price comes off their first month if they subscribe. It converts the buyer you already have into the subscriber you want.

Across a typical roster of roughly 55% Essential, 35% Pro and 10% Elite, that blends to about $65 per member, per month. That is the number the calculator below runs on.

Fill a hundred seats. Watch the month add up.

Tap a tier to add ten members. The totals are what members pay each month, and your 60% of it.

Members
0 / 100
Members pay, monthly
$0
Your 60%
$0
Average per member
–

A hundred members is a small start. The calculator runs your whole audience.

Three ways to get the app. Only one is free to try.

Every route ends with a subscription app carrying your name. What separates them is who pays to find out whether it works.

Rent coaching software

A monthly bill

Charged from day one, before a single member joins

  • Your branding on the app store is a higher tier, not the default
  • Nutrition, automation and payments are priced as separate modules
  • The coaching logic is the platform's, with your logo on it
  • The launch, the support inbox and the tax filings are yours
  • You pay the same in a month nobody subscribes
Commission a build

$40k – $180k

Industry range for a fitness build; 3–7 months before launch

  • Paid in full before you know whether anyone will subscribe
  • Wearables and AI push it toward the top of that range
  • You own the code, and every hosting and maintenance bill after it
  • The agency ships and leaves; the launch is still yours to run
  • If it underperforms, the money is already spent
FRISTNOR

$0

We fund the build and are paid out of what it earns

  • Your brand on both stores from the first day it ships
  • The coaching engine learns how you coach; it is not a template
  • Twenty-one days to a live platform, then a scripted launch we run
  • Support, tax across 130+ countries and compliance sit with us
  • If it never earns, neither do we, and you leave on thirty days' notice
How the three routes compare across cost, timeline, branding and who carries each obligation
Dimension Rent software Commission a build FRISTNOR
Cost to startA monthly bill from day one$40k – $180k up front$0
Time to a live appImmediate, as a template3 – 7 months21 days
Your brand on the storesA higher tier, sometimes enterprise-onlyYes, once you have paid for itIncluded from the first build
Whose coaching logicThe platform's, with your logo on itWhatever you can specify in a briefTrained on your own methodology
Cost as you growOften billed per active clientHosting, AI usage and maintenance, foreverA fixed share, never an invoice
Who runs the launchYouYou. The agency ships and leavesA scripted 14-day sequence, run by us
Payments and sales taxYours to register, collect and fileYours to register, collect and fileWhop as merchant of record, 130+ countries
Member supportYoursYoursOurs
Injury liabilitySits with your brandSits with your brandIsolated in the platform layer
If nobody subscribesYou pay the sameThe money is already spentNeither of us earns
LeavingCancel, and the app goes with itYou keep the code and its running costsThirty days' notice, keep your list

Ask these before you sign.

You are handing your brand to a partner. These are the answers we would want before signing anything.

What is a white-label fitness app?

An app built by one company and published under another's brand. Here that means your name, your logo and your coaching method on the App Store and Google Play, with FRISTNOR building and running the platform underneath. Members download and pay for your app; they never see ours.

Who is it for?

Fitness creators, coaches and influencers whose audience already follows their method: people who save your programmes, ask you questions and act on what you recommend. That matters more than follower count. Below about 25,000 the numbers are small, and the fit check on the home page gives a quick read on yours.

What does it cost me to start?

Nothing. No build fee, no retainer, no minimum spend. We carry the cost of the build and the infrastructure and are paid only out of subscription revenue. If the platform never earns, we never earn.

How is this different from an app builder or an agency?

An app builder charges a monthly subscription and leaves you to build, publish and fill the app yourself. An agency builds it to your brief, typically for $40,000 to $180,000 up front, then hands it over for you to run. FRISTNOR does neither: we build the app around your coaching, run it, launch it with you, and are paid only from a share of the subscriptions it sells. If it earns nothing, you have spent nothing.

How long until it's live?

Twenty-one days from a signed deal to a live platform: two weeks of build, then a week of private beta with fifty of your members while we write the launch. The fourteen-day launch runs across weeks four and five, and the first subscriptions land inside it.

How does the revenue split actually work?

Sixty per cent to you, forty to FRISTNOR, split at the point of sale rather than invoiced afterwards. Whop acts as merchant of record, so every transaction forks automatically and you are never waiting on us to pay out.

How much can a fitness creator earn from an app?

It depends on audience size, how many convert and what they pay. In the model on our home page, an audience of 300,000 converting at 0.5% gives 1,500 members and about $97,500 a month in subscriptions, of which you keep $58,500. At a conservative 0.1% the same audience gives a fifth of that. These are models built on stated assumptions, not forecasts: run your own numbers, or read how the maths works.

What does your forty per cent cover?

The build itself, hosting and server scaling, international tax compliance, encryption, and customer support for your members. You never receive a bill for any of it, and the percentage does not change as you grow.

Whose brand is it?

Yours. The app ships in your name on the App Store and Google Play, in your typography and your voice. The reviews, the install base and the relationship with your members stay with you.

What happens if a member gets injured?

Onboarding records consent through clickwrap agreements and medical disclosures localised to the member's jurisdiction before a single session is generated. Liability sits in that platform layer, not against your name, so an injury claim does not arrive at your brand.

What if I want out?

Either side can end it on thirty days' notice. The pilot runs ninety days and there is nothing to unwind afterwards: no build fee to repay, no notice period beyond the thirty days, no penalty for leaving.

What do I keep if we part ways?

Your subscriber emails, your content and your brand assets. They are yours throughout and you leave with them. The list is the part that matters: whatever happens to the software, the relationship with the people who paid you stays yours.

Am I locked in or exclusive to you?

Neither. No exclusivity, no retainer, no minimum spend and no lock-in. You can keep selling guides, run brand deals, or launch anything else alongside it. We are paid out of what the platform earns, which only works if you want to keep it.

Who can see my members' data?

Profile metrics are tokenised and held apart from payment identities, so the system holding someone's measurements and progress photos is not the system holding their card. It is built to GDPR and CCPA from the first signup rather than retrofitted later.

Run your numbers Put in your audience and see what an app could earn you.

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